The Problem: Empty Wholesale Pipeline

Are you sitting on potential deals but struggling to find qualified cash buyers? Are your wholesale fees shrinking because you’re always working with the same small group of investors? Are you watching other wholesalers close deals while yours sit gathering dust?

The Frustration Is Real

Nothing is more frustrating than finding a great deal only to have it fall apart because you couldn’t find a cash buyer fast enough. Each day a property sits in your inventory is another day of:

• Holding costs eating into your profits
• Sellers growing impatient and threatening to back out
• Competitors swooping in to take your deals

The Solution: Your Ultimate Cash Buyer Arsenal

Building a robust cash buyer list isn’t just helpful—it’s essential for wholesaling success. This playbook gives you the exact blueprint for creating a powerful network of investors ready to buy your deals!

Let’s dive into the top 3 proven strategies to build your cash buyer empire:

Strategy #1: The Triple Dip Technique

This genius strategy lets you wholesale on-market deals without cold calling a single cash buyer! It leverages relationships with listing agents to maximize your profits.

Step-by-Step Process:

1. Secure the contract first (this is crucial!)
2. Contact the listing agent with your special offer
3. Let them do the selling to investors who already showed interest
4. Collect your fee at closing while the agent handles the paperwork

Triple Dip Script:

“Thanks again for all your help getting my offer accepted on this deal!

I wanted to run something by you and see if you were interested in making another $2,000 on this transaction.

Right now I’ve got a lot going on and I’m open to just quick-flipping this deal to another investor. Here’s what I’m proposing…

Call back the other cash investors who made offers on this property and let them know that I’d be willing to let it go to them for $[WHOLESALE PRICE]. If one agrees, I’ll pay you an additional $2,000 just for putting the deal together!”

Example Scenario:

• You have a contract for $50,000
• You want a $5,000 wholesale fee
• Tell the agent to offer the deal for $57,000
  
  • $5,000 for your wholesale fee
  • $2,000 extra commission for the agent
  • Everyone wins!

Strategy #2: Finding Cash Buyers on Craigslist

Craigslist remains a goldmine for connecting with active cash buyers. Here are 5 powerful tactics to build your list and wholesale deals through this platform:

Search for Active Cash Buyer Ads

Cash buyers are constantly posting “We Buy Houses Cash” ads. These investors are actively seeking deals right now!

How to Find Them:

1. Go to your local Craigslist (craigslist.org)
2. Click on “housing”
3. Search these keywords:

Flip, Handyman, Fix up, Wholesale, Fix and flip, As is, Flashlight, Fix, Fixer, Cash sale, TLC, Retired, Bank, Cash only, Must sell, Estate sale, Probate, OBO, Desperate, ARV, Condemned, Motivated, REO, Bank owned, Code violations, Owner will carry, Lease option, Financing available, Transferred, Foreclosure, Seller finance, Divorce, Owner financing

Cash Buyer List Building Reply Script:

“Hi, I saw your post on Craigslist that you’re looking for investment properties. I’m a local investor as well and often get good wholesale deals that you may be interested in.

Could you share the areas you invest in, types of deals you’re looking for, and your buy criteria? I’d like to add you to my email list so I can notify you when I get deals that match your preferences.

When would be a good time to discuss this in more detail?”

Cash Buyer For Your Current Deal Script:

“Hi, I saw your post on Craigslist that you’re looking for investment properties. I’m a local investor as well and happen to have a great deal that I’m looking to wholesale that might interest you.

What’s your contact info and when would be a good time to discuss the details?”

Posting Wholesaler Ads

Stay visible by regularly posting ads targeting investors searching for deals.

Post Creation Steps:

1. Login to Craigslist and click “post”
2. Select “housing offered” → “real estate – by owner”
3. Use a compelling title like:

   “Handyman Specials, Cheap Fix & Flip Deals, Get on Our VIP Buyers List”

4. For the body, use:

   “Are you looking for deeply discounted fixer-upper properties with built-in equity? Do you want to invest in real estate but can’t find the right deal?

5.  
6. As a premier real estate investment firm, we acquire great investment deals at steep discounts. Some properties fit our criteria to keep, but many we pass on to other investors in our network.
7.  
8. Whether you plan to buy and hold as a rental property or fix up the property and re-sell it, check out our inventory of available properties and be sure to join our VIP Property Deals List today to receive notifications about great deals as soon as they become available!”
9. Include these keywords at the bottom of your post:

   Fix, fixer, upper, investment, real estate, flip, ARV, rehab, handyman, motivated, wholesale, after repair value, arv, motivated, code violations, probate, foreclosure, REO, bank, bank owned, rental, buy and hold, landlord, lease option, seller financing, condemned, cash buyer, as is, bankruptcy, cheap, need to sell, fast, repairs, equity, default

“Poaching” for Cash Buyers

Post “dummy” ads to attract investors and build your buyer list.

How It Works:

1. Post an attractive but vague property listing
2. When buyers inquire, explain that property is no longer available
3. Add them to your buyers list and/or present other deals
4. Build your network with hungry investors!

Post Template:

• Title: “Must Sell – Fixer Upper in Great Location” or “Handyman Special – Great Fix & Flip Opportunity”
• Body:

  Great handyman special/fix and flip opportunity for a cash buyer. Won’t last long. Contact me ASAP to access the property and for further details.

• Include one “ugly” exterior picture (investors love ugly houses!)
• Add the same keywords as above in your post

Posting Your Actual Wholesale Deals

Maximize exposure by posting your real deals frequently.

Effective Posting Tips:

1. Include specific property details (location, sqft, bed/bath)
2. Add ARV and repair estimates when possible
3. Upload multiple photos
4. Use compelling titles that create urgency
5. Include the same keywords as above

Co-Wholesaling Your Deals

Partner with other wholesalers to access their buyer networks.

How to Co-Wholesale:

1. Find other wholesalers on Craigslist
2. Offer them 50% of your wholesale fee to bring a buyer
3. Close deals faster by leveraging established networks

Strategy #3: Direct Mail for Cash Buyers

While not fully detailed in the original content, direct mail remains one of the most effective ways to build a cash buyer list. Here’s how to implement it:

Build Your List

• Pull recent cash transactions from public records
• Research local real estate investment groups
• Contact hard money lenders for referrals
• Target zip codes with high investor activity

Craft Your Message

• Keep it professional but personal
• Highlight your value proposition (off-market deals, discounted properties)
• Include a clear call to action

Follow Up System

• Send monthly “available properties” postcards
• Create a newsletter with market updates and deal spotlights
• Track response rates to optimize your approach

Finding Cash Buyers with Direct Mail

Although it might seem old-fashioned, direct mail remains one of the most effective ways to grow your real estate business. If you’re looking to tap into a steady stream of cash buyers, this step-by-step guide will show you exactly how to use direct mail to find them. Let’s dive in!

Step 1: Acquire a List of Cash Buyers

The first step is to get your hands on a solid list of cash buyers. You can purchase data from providers like ListSource.com to find recent transactions where properties were bought without liens (paid in full with cash). This list will give you the contact details of your potential buyers. Once you purchase it, you’ll receive a downloadable CSV file with all the information you need. Easy peasy!

Step 2: Mail Letters to the List

Now that you’ve got your list, it’s time to send out postcards or letters. You can handle this yourself, or outsource it to a mail fulfillment company to save time.

We recommend sending your letters 3–6 times to each address, spaced 1–2 weeks apart for the best response rate. Typically, you’ll get about 1–3% of responses. It’s all about consistency and following up!

Here’s a Cash Buyer Letter Template you can use:

Cash Buyer Letter Template

Dear [Name],

I noticed you bought a property recently in [Area]. I am a local real estate investor and came across a deal in the same area that I thought you might be interested in!

It’s a fantastic [Rental/Fix & Flip] located at [Property Address]. I’m looking to sell it quickly for just [Price] to the first cash buyer who comes forward.

Call me ASAP before it’s gone: [Phone Number]

Respectfully,
[Your Name]
[Your Phone Number]
[Your Website]

Step 3: Capture Your Leads

Once your mail campaign is underway, it’s super important to capture the leads! You don’t want to miss any opportunities, so make sure you’re ready to collect names and phone numbers from interested buyers.

To avoid missing calls, you can hire a 24/7 live answering service like Voice Connect (877-367-8642) to capture and transcribe the details. The best part? They email you the info so you can follow up right away!

Step 4: Pre-Qualify Leads

Once a lead reaches out, you’ll need to pre-qualify them to ensure they’re a serious buyer. Use the Cash Buyer Lead Sheet provided below to discuss their criteria and get them added to your buyer list. This way, you can notify them when you have deals that match their needs.

Cash Buyer Lead Sheet

• Cash Buyer Name(s): __________________________

• Email: _________________________

• Mobile: _________________________

• Work: _________________________

• Market (Cities): __________________________

• Number of Deals Per Year: __________________

• Types of Deals:

  • Fix & Flips: __________________________

  • Buy & Holds: ________________________

• Price Range: ________________________

• Buy Formula: ________________________

• What Do You Avoid? ________________________

• When Are You Ready to Buy Next? ___________________

• Would You Buy a Deal If It Matches Your Criteria? Yes/No

• Can I Add You to My Buyer List? Yes/No

Pro Tip: The more detailed you get on this sheet, the easier it will be to match them with future deals. Plus, it helps build a solid relationship with your buyers for long-term success!

Direct Mail Swipe File: Explosive Growth for Real Estate Investors

Is Direct Mail Really Dead? Not Even Close!

In a world obsessed with digital marketing, many investors have abandoned direct mail as “outdated” or “ineffective.” Big mistake!

The truth? Direct mail remains one of the most powerful and consistent ways to grow your real estate investing business. Why? Because while your competition fights for attention in crowded digital spaces, your letters and postcards land directly in the hands of your perfect prospects!

This comprehensive swipe file will give you the exact templates, systems, and strategies to attract the three pillars of real estate investing success:

• Motivated Sellers ready to sell at a discount
• Cash Buyers eager to purchase your deals
• Private Lenders willing to fund your projects

Let’s dive in and unlock the profit-generating power of direct mail!

PART 1: ATTRACTING MOTIVATED SELLERS

Motivated sellers are the lifeblood of any successful real estate investing business. These are property owners who desperately need to sell their unwanted properties and are willing to offer substantial discounts just to be free from the burden.

The 5-Step Process for Finding Motivated Sellers

Step 1: Acquire Your List

Quality data is the foundation of successful direct mail campaigns. Target these high-response lists:

• Pre-foreclosures
• Bank foreclosures
• Probate properties
• Out-of-state owners
• Vacant houses
• Code violations
• Divorce filings

Pro Tip: Create an account at ListSource to access comprehensive property data. Use their filtering tools to narrow down properties in your target market that match these criteria.

Step 2: Mail Your Campaign

Consistency is key! Don’t just send one letter and give up.

• Mail each address 3-6 times
• Space mailings 1-2 weeks apart
• Expect a 1-3% response rate (that’s good!)

Step 3: Capture Every Lead

When your campaign hits mailboxes, be ready for calls! Missing a single motivated seller can cost you thousands in potential profits.

• Use a 24/7 answering service to capture leads
• Get complete contact information
• Don’t rely on voicemail (50% won’t leave a message!)

Pro Tip: Consider a service like Voice Connect (877-367-8642) that transcribes calls and emails you the details immediately.

Step 4: Pre-Qualify Your Leads

Not every call equals a deal. Use our Motivated Seller Lead Sheet to quickly determine:

• Is there equity in the property?
• Does it meet your buying criteria?
• What’s the condition of the property?
• Is the seller truly motivated to sell?

Step 5: Analyze & Make Offers

For qualified leads:

• Schedule a site visit (take plenty of photos/videos)
• Apply your buying formula to determine offer price
• Present a written offer using a proper Purchase & Sale Agreement
• Move quickly to lock up the deal!

Motivated Seller Postcard Templates

Postcard Template #1: Direct and Powerful

EXAMPLE DESIGN

 I WANT TO BUY YOUR PROPERTY FAST AND FOR CASH 
BACK TAXES? REPAIRS NEEDED? I DON'T CARE!
I WILL PAY ALL CLOSING COSTS
 1-888-***-****  www.********.com